E-commerce · Desserts
Scaling a dessert brand to $246K a month with a Meta-first growth system
A handcrafted cake brand with real product-market fit had stalled. We rebuilt its positioning, its creative engine and its Shopify funnel, and doubled revenue in 90 days.
01The challenge
Yoursnackies Desserts is known for handcrafted cakes made with 100% pure dairy cream and premium ingredients. Despite strong product-market fit, growth had plateaued. The brand needed:
- A scalable paid-acquisition engine
- High-volume, high-quality creative
- Stronger brand positioning
- A more efficient Shopify funnel
02Growth strategy
Brand positioning upgrade
We repositioned Yoursnackies as a premium dessert experience, not just another cake shop. The messaging pillars were crafted indulgence, premium dairy cream, handcrafted fresh daily, and celebration-first, same-day pathways.
Meta Ads: the core engine of scale
- Cold traffic: craftsmanship videos, ingredient storytelling, celebration positioning, premium flavour drops
- Warm retargeting: abandoned-cart urgency, social proof, seasonal flavours
- Creative scaling: weekly refreshes, new short-form reels, rapid test-and-kill cycles to prevent fatigue
Shopify funnel optimisation
Clean, fast product pages, clear celebration vs. same-day pick-up pathways, strong social proof, mobile-first UX and a strategic upsell structure.
03Viral organic engine
While Meta drove the scale, the weekly content system produced two organic breakouts that lowered CPMs, built huge warm audiences and added free reach.
- Viral reel #1: 854,000+ views on Instagram
- Viral reel #2: 926,000+ views on Instagram
The impact: bigger remarketing pools, lower CPMs across paid campaigns, more branded search and a higher conversion rate from warm traffic. These reels were free fuel on top of paid traffic.
04The numbers
June 2024: starting benchmark
Shopify revenue of $118,828.70. Meta Ads at that point: $53.09K spend (+30.47%), 3.62K purchases (+39.54%), $160.06K purchase value (+39.06%), 3.01 ROAS and a $14.68 CPA (−6.50%).
August 2024: first scaling wave
Revenue moved into the low $200K range as Meta campaigns matured.
September 2024: peak
Shopify revenue of $246,987.54, with daily sales regularly hitting $10K–$15K. That is more than 2× revenue growth since the start of summer.
ProofResults & gallery
Revenue scaled past $246K a month, with million-view reels on repeat, a 3.01 ROAS at scale, and a CPA that dropped while purchases surged.
This project was led by Ram Satesh during his time as co-founder of We Lead Sdn Bhd. Figures come from the client’s own ad-platform and store dashboards.
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